(PCE) Professional consulting engagement report Final report, during the MBA studies

Project management plan for annual project (PCE).

During strategy implementation, Case study analysis of TCS approach of adapting agile practices.

Individual assignment containing the case study analysis for Garrard Japan, intended to improve its profitability.

International business presentation on Imagination a NZ Gin brand, detailing the expansion plan.

This report presents the analysis of a case study, related to Apple Inc initiative of smart electric car.

This report presents a comprehensive analysis of Westpac Banking Corporation's high-level strategic plan, encompassing key elements such as background information, the purpose and strategy of Westpac, macro and micro-level analyses, a review of its competitiveness and resources, and based on this analysis, some plausible strategic issues that are identified during my paper of strategic planning

Presentation: Alcohol Minimum Pricing and Subsidies – Market Impacts and Policy Analysis This presentation explores two key public policy tools: minimum alcohol pricing and government subsidies. It examines the economic impact of alcohol pricing on market equilibrium, elasticity, consumer welfare, and potential unintended consequences, using real-world examples like Scotland’s pricing policy. The second part analyzes the effects of subsidies, both in the absence and presence of externalities, highlighting cases where subsidies can lead to deadweight loss or enhance welfare—such as in vaccination programs. The content is grounded in economic theory with visual aids and practical illustrations.

This assignment applies core economic concepts to real-life observations, combining analytical thinking with practical relevance. It includes a journal of eight short entries, each offering economic insights into everyday questions and phenomena. Topics range from high-skilled migration and inflation myths to market behaviors and government interventions. Each entry is grounded in economic theory, moving beyond surface-level commentary to highlight the behavioral and structural dynamics at play.

Journal Entry Topics:

1. How employable high-skilled human resource migration is beneficial for everyone
2. Why can’t reserve banks print more money to pay off debt and make everyone rich?
3. What are the impacts of organ sales in a free market?
4. The cost of social media to an average individual’s life
5. NZ Best Start vs US Baby Bonds: A comparative welfare approach
6. Why income tax rates differ across income groups
7. Value depreciation via credit card transactions in an oligopolistic market
8. Why Apple and Microsoft offer student discounts on their devices

The extended essay (Part 2) explores why airline ticket prices vary over time and why buyers often don’t secure their desired prices. This in-depth analysis covers concepts such as price discrimination, supply and demand fluctuations, and consumer surplus, demonstrating the application of microeconomic theory to dynamic pricing in the airline industry.

This assignment showcases how economic thinking enhances our understanding of policy, markets, and behavior in diverse real-world contexts.

Operational Excellense Presentation on Lean 5S.

Application of Operational excellence on an organisational sub-unit to improve and enhance the outcomes.

Strategic Human Resource Management Presentation Why organisations, should adopt, HPtE, and what are some of the key elements.

Map.RoyalGroup.ae was my first assignment at Royal Group UAE. This online web portal was designed to store and provide economic insights for countries worldwide. The platform was utilized by economists and researchers to input data through an admin panel, while the front-end application generated comprehensive reports based on the collected information.

As the sole developer for this project, I was responsible for gathering requirements, designing the database, and implementing the entire web application. The system was developed using ASP.NET (C#) with Microsoft SQL Server as the backend and was hosted on-premises.

As the sole web and software developer for Infinity Television FZ LLC, I led the transformation of the TV channel’s legacy static website into a dynamic Web 2.0 application, enabling seamless content management through a custom CMS. The application was developed using ASP.NET with a Microsoft SQL Server backend.

This project underwent multiple transformation phases, evolving into a fully managed platform where organizational teams could independently update and maintain content following structured business processes. My role encompassed comprehensive requirement analysis, including understanding the TV channel’s programming structure and designing a schedule management portal.

Beyond web development, I was also responsible for establishing and maintaining the digital and social media presence of the channel. Toward the later stages of my tenure, the platform was further enhanced to offer real-time TV streaming, providing an enriched experience for online viewers.

Please reachout for more details.

UAE-Properties.com, later rebranded as BetterLiving.ae, was a pioneering real estate property portal in the United Arab Emirates. Developed as an ASP.NET-based web application, it provided property owners and developers with a platform to list and showcase properties for sale across the UAE.

The platform was initially launched in 2008 for a client of Expertek Cyber Solutions and functioned similarly to modern real estate portals such as RealEstate.co.nz. It featured both a client-facing website for property listings and an admin portal for managing content and maintaining CMS elements. The application leveraged Microsoft SQL Server for secure and efficient data storage.

I contributed to this project as an Associate Software Developer, where my responsibilities included requirement analysis, database design, and application development. I was involved in writing the source code in VB.NET with ASP.NET Web Forms for the front-end, ensuring a seamless user experience. Additionally, I developed and optimized a significant number of stored procedures to enhance database performance and maintain data integrity.

ToolOrbit.com is one of America's largest online portals for electrical tools. The application was developed using ASP.NET with a Microsoft SQL Server backend.

During my tenure at Expertek Cyber Solutions in 2008, I contributed to various phases of the project as a supporting developer, assisting in the development and delivery of multiple application modules to enhance functionality and user experience.

In 2010, I worked on a pioneering project to bring television satellite transmission online, enabling live streaming over the internet. This involved leveraging various encoding techniques to convert the live SDI feed into a digital stream, which was then published online using RTMP protocols. The live TV streams were integrated into the official website and further extended to a mobile application for seamless online broadcasting.

While such streaming technologies are now standard, at the time, this was an innovative initiative, and Infinity TV was among the first in the Middle East to bring its transmission online. Today, similar approaches are widely used by major live-streaming platforms like YouTube and Facebook Live.

My role in this project included identifying the required hardware, developing content encoding applications, and designing both the web and mobile platforms to ensure smooth content delivery to end users.

RTX Infinity was a C# Windows Forms application that I developed during my tenure at Infinity TV. It was designed to integrate with Harris Inscriber RTX hardware to generate on-air graphics for live TV broadcasts.

The application was later adopted by the TV channel to display stock exchange tickers and other notification tickers during transmissions, enhancing the visual presentation of real-time information for viewers.

This was a particularly innovative project, where we were tasked with displaying SMS messages from viewers across the UAE on live television with custom animations.

To achieve this, we integrated Orad hardware for on-air graphic rendering and developed a real-time backend application that interacted with SMS service provider APIs. The system fetched messages sent by viewers via short codes, which varied by country, allowing seamless audience engagement.
Beyond enhancing viewer interaction, this project also established a new revenue stream for the TV channel, as SMS-based participation became a monetized service. The solution was successfully implemented for Infinity TV 2, an Arabic music channel, strengthening its connection with its audience through real-time, two-way engagement.

I developed a Windows Forms-based application to support various broadcasting needs for the TV channel, enhancing its on-air content management.

One of its primary functions was managing and displaying daily weather reports. Data entry personnel used the application to update weather details, which were then formatted into graphics for on-air presentation, similar to

Additionally, the application included interactive modules for live game show broadcasts, where questions and answers were dynamically displayed on the screen—akin to popular formats like Who Wants to Be a Millionaire?

This solution provided a cost-effective and efficient way to manage on-air content, significantly enhancing broadcast quality and interactivity during my tenure at the channel.

CIB Finance 2013-16

• CIB-Pay
• Startbooking.com
• CIB-Translate
• Payment Fraud Profiler
• Sharaf Electro Store

Fly Dubai 2016-17

• FFP (Frequent flyer program)
• Cybersource Ready Queue
• Fraud Detect
• Booking API - Connect point
• Group booking optimisation in oracle
• e.t.c.

Edge Learning Solutions 2018-2020

• Edge SMS (Student management system)
• Edge LM (Library management system)

eStar Online 2020-2022

• iSAMS
• RM Profiler DFP (Device finger print)
• Test automation

Provoke Solutions 2022-23

• Incident Reporting system (Fire and emergency New Zealand)
• POC DB Migration for (Fire and emergency New Zealand)
• e.t.c